Kelly Thadison, Owner

Creator & Curator of The Kelly Rochelle Experience

Kelly is an award-winning Entrepreneur, Educator, and Cosmetologist with 27 years of experience in the beauty industry. Passionate about personal and professional development, as well as the empowerment of women, Kelly is committed to helping women to look and feel their best as they pursue their goals. As the Owner of Simply Divine Beauty Lounge, Kelly ensures a positive and therapeutic experience for her patrons and educates clients on hair care best practices. She is also an Artistic Educator for Design Essentials, providing training, hands-on demonstrations, and holistic hair care consultations at beauty industry conferences and events.

A compassionate mentor and community supporter, Kelly extends her ability to encourage, empower, and enrich the lives of women beyond the doors of the salon, providing guidance to individuals seeking relational, spiritual, and overall life direction. She inspires others to grow from their life experiences, to leap into new opportunities, and to tell their story by willingly sharing her own journey, reminding women in need that they are not alone. An award-winning leader, Kelly has been the recipient of the following recognitions:

  • Enterprise Award from Common Capital for Excellence in Microenterprise Management (2009)
  • Delta Sigma Theta Sorority, Inc. Springfield Alumnae Chapter Commitment in Economic Development as an African American Woman in Business Award (2016)
  • Cosmetology & Barbers Association of New England Making a Difference in the Community Award (2017)
  • Association of Black Businesses & Professionals Distinguished Leaders Award (2018)
  • The Look Contest Award (2019)

Specialties –

  • Hair & Scalp Analysis
  • Healthy Hair Maintenance

Booking Information –

  • Available for Hair Consultation Services. (Full consultation is required prior to receiving hair services).

Contact Information – (Consultation REQUIRED Before Booking)

Social Media –


The Kelly Rochelle Experience at Simply Divine Beauty Lounge provides premium haircare services, specializing in cultivating and maintaining healthy hair. A seasoned stylist who provides exceptional informed and professional services that help your tresses thrive, Kelly will give your hair the care it deserves.

To get started, you will complete a consultation form, which will be reviewed during your Initial Consultation. Your first appointment will include a thorough evaluation of your hair and scalp, hair analysis, and an introductory shampoo, deep conditioning, blow out, hair shaping and style. Kelly will work with you to create a hair maintenance regimen that suits your hair needs and determine what products should be used for home maintenance. 

The Consultation 

This 30-minute virtual session will inform the recommendations for your personalized hair care services and customized product profile moving forward. During your consultation, Kelly will review the questionnaire you completed to identify key hair care concerns, discuss your hair goals, and ensure that the services offered are a good fit for you. During your Initial Visit and Hair Evaluation, she will develop a plan for addressing your hair and scalp issues, and strategize an ongoing maintenance regimen to achieve the hair health you desire.

  • $30 for 30 minute Consultation

Customized Treatments & Conditioning Services

Give your hair the moisture it deserves! Your stylist will create a customized cocktail of Design Essentials conditioners to address your specific hair needs and ensure that your hair is nourished from root to tip. All conditioning protocols include hydrating steam therapy.

    • STS Express Treatment $125
    • Hair & Scalp detoxification treatment $75
    • Post Chemical treatment $20
    • Hydration treatment $20
    • Customized treatments per guests needs, priced accordingly. 
  • Please note that pricing may differ based on hair length and density.

Precision Haircuts & Styling

From short pixie cuts to long stylish asymmetrical bobs, your hair will be cut and styled with accuracy and artistry that leaves you looking re-energized and rejuvenated. Specializing in cutting and caring for natural hair, your stylist will ensure that your curls pop, your waves inspire wonder, and your overall texture is accentuated by your hair’s shape.

Envisioning yourself with healthy, straightened hair that flows and moves without compromising your strands? Then the Silk Blowout and Flat Iron service is for you! Carefully applied heat and customized heat protectants are used to straighten your hair while preventing damage and maintaining your hair health. Your hair is left looking lustrous and feeling like silk after the silk wrap and overhead drying process.

    • Blowout/Iron Work $75
    • Wrap/Style $75
    • Roller Sets $75
    • Hair shaping $25+
    • Precision Haircut $40+ 
  • Please note that pricing may differ based on hair length and density.

Natural Hair Styling & Loc Services

Kelly specializes in premium natural hair care. Natural hair is cleansed and conditioned with specially formulated Design Essential products, and hair is styled with health-conscious, low manipulation techniques.  

    • Flat Twist $75
    • Two Strand Twist $95
    • Flexi-rod/Perm-rod sets $95
    • Comb coils $85
  • Add-on Service – Hydrating steam treatments 
  • Please note that pricing may differ based on length and density of loose natural hair or locs. 

Color Services 

Refresh your personal style with a customized color service! With a personalized color formulation, meticulously mixed using ammonia-free coloring products, cutting edge techniques that maintain hair integrity, and hydrating steam treatments to promote moisture retention, you’ll feel brand new in your updated look.

  • Toner $40+
  • Color retouch $50+
  • Single process color $60+
  • Double process color $80+
  • Individual foils $6 per foil
  • Partial foil $60+
  • Full Foil $120+
  • Specialty color placement price determined with consultation. 
  • Please note that pricing may differ based on hair length and density.

Relaxers & Smoothing

Looking for more sleek styling for highly textured hair? A relaxer or smoothing solution may be the answer. Applied and processed correctly, relaxers can be a part of your healthy hair regimen if your preference is smooth, silky hair. A protective product is first applied to the scalp, and proper measures are taken to prevent overprocessing of previously relaxed hair. Relaxers are used to chemically smooth strands, followed by nourishing conditioners and hydration treatments to maintain hair strength, length, and integrity. 

  • Chemical retexturizing retouch $85
  • Virgin hair chemical retexturizing $120
  • Please note that pricing may differ based on hair length and density.